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The ALDI effect and how it will benefit mobile advertising
Much has been written in UK newspapers about the “Aldi effect” - as consumers tighten their belts due to the global credit crunch and tougher domestic conditions in the UK and switch to lower cost retailers... Is twitter a serious business tool or just a complete waste of time?
Like many people reading this item, I first came across Twitter when reading a story about web 2.0 and the "Facebook phenomenon". Twitter is normally mentioned in the same sentence as these other websites - but is it... Has Google won the location battle already?
The title of this story is a big call - is this correct? With Google’s current domination of the maps space thanks to Google Maps, and their recent upgrade of mobile maps to include my location, and the... Blyk hits the big time with 100,000 users - what are they doing right? Releva...
Today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.Blyk has an interesting business model and target segment,... Activist Recruiting "Smart Mob" to Decrease the Digital Divide
Shannon McPherson, a student activist at Bryn Mawr College is actively recruiting flash mob and smart mob volunteers via her Facebook account and her social cause, "Decrease the Digital Divide" group located at...Free Cell Phone Service: Are Corporations Racing to Fulfill the Need?
Corporations are racing to fill the free cell phone service demand. The world's first fully advertising-funded mobile telecom providerlaunched its free cell phone service in Britain on Monday, Sept. 24,...Amobee launched in-game advertising trial with Orange France
Mobile ad-fund delivery provider Amobee Media Systems has launched a commercial mobile advertising trial with European cellular operator Orange France. Brands like Coke, Saab and Societe Generale are taking part in this in-game advertising trial.
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