Hipcricket Named “Mobile Service Provider of the Year” by Mobile

The publication, Mobile Marketer, lauded Hipcricket for its ability to deliver measurable value for its many clients—in particular its “notable efforts” with Macy’s Backstage Pass and Le Club Perrier—through cross-channel campaigns across all mobile media,...

Venture Capital Investment in Mobile at an All-Time High

Venture-capital investments in the mobile sector are soaring, led by media and applications, commerce and payments and healthcare, according to a new report from Rutberg & Co. VC investment in mobile is at the largest level ($3 billion in the first half of the year) since...

New Yorkers travel 200 miles in mobile marketing hunt campaign!

As location-based mobile marketing apps such as Foursquare, Gowalla and Booya gain more and more traction (and investment dollars) the real potential of the humble smart phone as a marketing tool becomes more and...

The Treasure Hunt Reinvented

After an explosive first month on the iTunes App Store with over 50,000 downloads, a feature by Apple, a top 100 ranking and thousands of dollars worth of prizes claimed, the marketing machine at DreamWalk has...

The Real Treasure Hunt App for your Mobile - DreamWalk

DreamWalk Pty. Ltd. launches new mobile treasure hunt application, DreamWalkMobile.com (http://www.dreamwalkmobile.com). The application offers a unique mobile advertising platform to advertisers and free stuff to...

Blyk hits the big time with 100,000 users - what are they doing right? Releva...

Today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.Blyk has an interesting business model and target segment,...

Americans embracing SMS for voting, coupons

A report released recently shows that American mobile phone users have increased their use of SMS over the previous year.While SMS is comparatively new in the US, it does parallel increases in usage in other countries which have had mainstream SMS use for a longer period of...

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