What's a Brand Worth?

Condensed analysis of Intel's Brand-awareness strategy (Intel Inside) leading up to the launch of the Pentium processor in 1993 online here -- What's a Brand Worth? Intel Brand Equity 1990-1994. By the end of 1994 Intel had executed the strategy sucessfully which lead to a...

Peterson case warrants seek GPS and biological material

I know, not another Peterson Story. But here is what I find interesting about this new developement. The police issued a warrant for "all GPS records, cellular service records, logging records or any other electronic records in the possession of OnStar Inc""BOLINGBROOK,...

Hillary calls for a mulligan

"In last week’s Democrat debate, one candidate actually showed some testosterone on the subject of National Security. Yesterday, realizing that the strong rhetoric left her uncomfortably alone on the Peace Train, Hillary Rodham-Clinton decided to join former klansman Robert...

Start your year-end saving and tax planning now

"The next three months can make 2006 your most successful yet, if you manage your money right. In the next 89 days, you'll deal with holiday bills, year-end tax planning, paycheck positioning for 2007 and more. Here's how to make the most of it. -- Start your holiday shopping...