crm - human factor: strategy for the way forward

The last few years have seen phenomenal growth of businesses developing and implementing a ‘Corporate University’ into their organisation. The reasons cited for this growth is that a corporate university allows an organisation to tailor its people and development...

Cliente - A Síndroma da Aceleração

Apesar de uma cobertura significativa em termos de rede digital - as estatísticas (2002) indicam que 80% das empresas nacionais com mais de 1 O trabalhadores possuem computadores, encontrando-se cerca de 70% ligadas à Internet - verifica-se que na maioria dos...

crm training - Outline of the Approach

To learn to do the way in the solitude, to learn with the own mistakes and the induced ones for the extern and internal pressures is common in the entrepreneurs and portuguese businessmen. Gavin Eccles draws a distance with the characteristics of an annual cycle, the course...

crm-strategy - A focus on Relationships

To do the way bound for the success of the client and to produce add value for his business makes part of the acting of consultancy of Gavin Eccles. The distance established along with his international experience, helped to develop in the teaching of Marketing, in individual...

crm - What we do...to be relevant for the customer

What we do ... to be RELEVANT for the CUSTOMER?Gavin Eccles uses his know how like adviser and boards in this article his surplus value in the implementation of the system of CRM, whose happy end turns in the relevant proposals for the clients, to manage the data for a...

customer - Approach to increase brand value

What that mean's on CRM philosophy? Gavin Eccles explains the meaning which through this short text, where for the positive aspects of the relation with the client they aim at the approximation to reach the recommendation, more than the recognition of the client, as well as...

Which way our your costumers walking?

Customers aren’t stolen – they walk

Costumer Metrics - Costumer intelligence

The excess of information does not come across necessarily in knowledge. One of the biggest problems of the present in the today world, specially in business way, it is precisely the danger of the infotoxication: the intoxication of information that does not develop...

Existe um Web CRM?

Salvo a implementação de uma construção eficaz de métricas validadas para aferição do comportamento do cliente, com objectivos definidos claramente, sobre a qual haja posteriormente a colecção de dados sobre o...

Blog Impact for the CRM

The blogs are a new reality which impact is being measured in a perspective of challenge, opportunity and reality changing of the communication . The data relevant give that there is light a new reality, to which the enterprises still wake up for this spring of information of...