Islamic Banking: The Untold Billion-dollar Story

Advertisers in the Western world are realising to the fact that the Muslim consumer segment of about 1.8bn people is undeniably the next important market that needs a bit of understanding. Also, it remains largely...

Chicken to Mortgage, Halal is the trend in the West

From Chicken to Mortgage, the latest trend in capturing the untapped segment of a huge market is to turn Halal, says Faisal Mahfooz, a new blogger on advertising and marketing. Here’s an excerpt from his blog:...

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