Advertisers in the Western world are realising to the fact that the Muslim consumer segment of about 1.8bn people is undeniably the next important market that needs a bit of understanding. Also, it remains largely...
opinion by kavita | 2 years ago | updated 2 years ago 328 views | 3 recommendations | 2 comments
From Chicken to Mortgage, the latest trend in capturing the untapped segment of a huge market is to turn Halal, says Faisal Mahfooz, a new blogger on advertising and marketing. Here’s an excerpt from his blog:...
opinion by kavita | 2 years ago 245 views | 0 recommendations | 2 comments