The psychology behind anything that goes viral is that the user gets some sort of benefit by promoting it. The “viral” aspect only works if, after spreading it to their friends, that user will be seen as funny, smart, up-to-date, or valuable. So, when thinking about new...
Capital Cause Charitable Trust has launched a social media driven campaign to raise funds for the Orphan Help Centre in Nepal. Participants in the campaign have the chance to win a trip to Nepal with...
created by leehales | 28 wks ago | updated 24 wks ago 121 views | 2 recommendations | 0 comments
Almost two thirds (65.1%) of marketing professionals in the UK and Ireland recognise the importance of online PR*, and believe that it will be completely integrated with other corporate communications channels by 2012, finds new research from Citigate Dewe Rogerson**. ...
created by the red rocket | 1 year ago | updated 1 year ago 70 views | 0 recommendations | 0 comments
A social media newsroom is one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book.