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The Guns N Roses Aren't Satisfied With Dr. Pepper
"The soft-drink maker said in March it would give a free pop to everyone in the country if the band's "Chinese Democracy" album were released this year. Notorious for being delayed since recording began in 1994,... Brand culture failures: Quaker Oats’ Snapple
"In 1994, food giant the Quaker Oats Company bought a quirky soft-drink brand called Snapple for US $1.7 billion. The company felt confident that the drink brand was worth the price tag, because they had already achieved an astounding success with the sports drink...
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