Truemors
Debunking the Myth of Sustainable Brands
Let’s face it: there is no such thing as a ‘sustainable brand.’ Achieving true sustainability means constantly thinking about ways of giving back more than a company takes from the environment and society.... 
Tough Times? Save the Planet.
We are drowning. And not just in credit card bills and tuition payments. We are drowning in false choices. We are told that we must choose between making money and making a difference, that it is not possible to... 
The 'Age of Stupid' is almost upon us
A film called 'The Age of Stupid' will be showing on 6 continents in almost 50 countries and over 700 movie theaters on September 21 and 22 only; the film's central screening in NYC comes on the eve of the UN... 
Modern society's pyrrhic victory
There is a price we are all being asked to pay collectively for modern society and all of its amenities. Technoiogical advancements in the twentieth century have provided us both with achievements that lead... 
Can Buddhist principles help cure the climate crisis?
We live in an age where truth has become an illusion of sorts with both sides of an argument able to cite sources that back their own individualistic claims, but if we look at humanity as a singular whole, then the... 
The value of wilderness
Our concept of energy and our definition of wilderness seem to go hand-in-hand more and more these days; whether we are speaking about natural gas extraction methods or mountaintop coal mining or concentrating... 
Boreal Forest Victory, Kimberly-Clark Agrees to Sustainability
Thanks to the support of many people, billions of migatory birds will retain their sanctuary. Kimberley-Clark, the world's largest tissue manufacturer has agreed to better policies in the sustainability of... 
Don't Make Eco-Perfect Enemy of Eco-Good
Elegant Roots Blog Twitter led me to an interesting blog likening environmentalism to religion: “Green Angst: why being green is like being religious”: The Clean Hippie “This blog is supposed to be about being green and being normal at the same time. But a true... 
Van Duzer Takes Bicycle Advocacy to Washington D.C.
One month, 2,000 miles and countless friends later, Ryan Van Duzer is nearing Washington, D.C. on his two-wheeled, cross-country expedition. On June 20, Van Duzer departed from San Diego on a three-speed... 
Green Information on the rise?
It seems like in the last few years, the awareness of climate change and our personal affects on the environment have increased 10 fold. Is this where we are heading???Is a 'greener' world really what is in store for the future?If it is...how do people adjust and get their... 
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