'Paranormal Activity' Film Goes Mainstream After Viral Marketing

"Paranormal Activity," a low-budget horror film made with a handheld camera and no-name actors is about to go mainstream following the success of a viral marketing campaign. The horror film's title is currently...

Using Social Media as an HR Tool

If you’re a business owner, have you considered the myriad of ways that social networking sites can help you in your hiring decisions? Given the number of individuals using social networks like Facebook, MySpace, and Twitter, it’s almost foolish not to do a little...

5 Ways to Make Social Media Work for Your Business

Owning your own business is difficult enough without having to worry about finding the perfect balance of marketing strategies. Stick solely to traditional marketing strategies and you'll find yourself potentially missing an enormous demographic. Try to milk the internet...

Matthew Robson Report: Teens Snub Twitter, Enjoy Viral Marketing

Large numbers of media executives and investors were admitted into hospital for respiratory problems the morning of Monday, July 13, 2009. Eyewitness reports say they had all stopped breathing upon seeing the front page of today's Financial Times: a research report written by...

How To Turn Guerilla Marketing Viral - The Viral Effect!

The psychology behind anything that goes viral is that the user gets some sort of benefit by promoting it. The “viral” aspect only works if, after spreading it to their friends, that user will be seen as funny, smart, up-to-date, or valuable. So, when thinking about new...

Recognizing and Capitalizing on Open Benefit Viral Movements

There has been much written and otherwise espoused about the truly exciting phenomenon of socially viral online movements. The entire history of the internet is a viral one, even though you’ll seldom hear it openly defined that way. Those who understand the elements of...

Viral Marketing, A Better Definitive View

“Viral” is a term that has two connotations. It is a word that can raise either excitement, or fear, depending on the context in which it is spoken. The principle that the term describes is one of mass, self perpetuated proliferation, and the model looked to, of course,...

Business Networking and the Internet

How many of us have gotten involved in business networks that went nowhere? We go to regular meetings and we talk across steaming coffee cups over boxes of donuts, hopeful at first, but ever becoming more disillusioned as the months roll on. Wouldn’t it be great to network...

Short Streaming Video Serial, Is the Art Coming of Age?

Video has notoriously dominated the entertainment industry, and thus the advertising industry for a half century. Recently though, the 300 pound gorillas of the video entertainment industry have taken a beating. So many factors have curbed their power, and now we are looking...

Your Best Bet at Riding an Online Viral Explosion

Many of us with an online presence have seen the explosive growth of web companies over and over again. Netscape was the early pioneer of online viral marketing, but other companies soon eclipsed them. Hotmail was another example. Those of us who do wish to grow our stature...

Misconceptions About Online Marketing

A lot of people write about online marketing and offer advise for free, or for a fee. As we attempt to sift through the avalanche of material and to make some sense of it, there are a few things that begin to come clear through the fog. The subject is very complex and there...

Internet Marketing, the Real Story

In order to get someone to work with you, you need to be able to offer them something in return. If they have something that you want, how can you get them to share? Equitability is the answer. Networking is a simple function of that equitability. What do you have that they...

Fang bangers unite! True Blood revitalizes HBO

Are you a fang banger?  If vampires turn you on, then your answer is yes.  Alan Ball's newest TV drama, True Blood, premiered yesterday to audiences who thirstily lapped it up.  The show, helmed by...

Maybe Viral Marketing ain't so Viral

This story will spread like wildfire!"a long-taken-for-granted central principle of viral marketing -- that large-scale changes in behavior can begin like disease epidemics, with just a few highly connected people...

The Stickiness and the Viral Nature

I have of various reasons had a lot of discussions lately on viral marketing and stickiness. It is interesting to look around on the web these days and you find numerous examples of sites claiming to be viral and using these techniques to build their communities. Very few...

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