5 Challenges Merchants Face When Wanting To Sell Globally
When an e-commerce company has achieved success domestically, the next step is often to start selling globally. We are even beginning to see tremendous growth in the amount of companies that are selling globally right out the gate. Global e-commerce sales skyrocketed last year. However, before merchants can start selling globally however, there are certain issues that need to be considered.
1: Is there global demand?
Just because a product sells in the U.S does not necessarily mean it will automatically sell well in Japan, Australia, or another country. Products that are popular in one country might not be popular in another. Very often, merchants fail to take the time to conduct market research in the countries they want to sell to. Waiting until after you’ve already spent thousands of dollars marketing to a new country to discover nobody there wants what you’re selling can destroy a business.
Research can be done by hiring an outside firm, using the internet, or even taking a trip to the country you plan on selling to. Whether you’re selling digital products or shipping physical products, there needs to be a demand in the market to ensure any type of success.
2: Translating content products
Information products are very popular right now. This sector consists of e-books, whitepapers, data reports, video courses, and other products that provide useful information that isn’t available for free. If a merchant plans on selling an e-book in a country that speaks a different language, the entire book will have to be translated. Even if the languages aren’t entirely different, spelling and certain phrases may have to be changed. For example, while the U.K and U.S both primarily speak English, the way words are spelled are different such as the use of the letter “s” instead of “z” for certain words.
The process of translating an information product can be long and tedious. While there are tools that may be able to translate text, it will have to be manually reviewed to ensure that all of the sentences make sense and were translated properly. [Click here to read full post]