5 Things Google Really Doesn't Want You to Know

Here are the 5 things Google really doesn't want you to know:

1. All accounts are defaulted to the content network

Google ships ads out to other search engines and content networks. Content network is the default setting for Google Adwords. Being in the Content network of Google is like the kiss of death for any marketer and their wallet. Ads shown here get killed in the click through rate (CTR) because the user isn't looking to click ads, they are interested in the website's content- not your ad. Besides this, on the rare occasion they do click your ad, conversions are miniscule. This is also where fraud occurs. Adsense based sites get their ads from the Content network. Ever heard of click robots?

2. Keywords are too general

Let's say someone is in the mortgage industry... they shouldn't use the general word 'mortgage' if they are selling reverse mortgages or second mortgages. Some people figure the word 'mortgage' will cover their bases, but it only drains their bank account.

3. Use quotes and brackets around your keywords

If a marketer is using the keywords making money on the internet and doesn't use quotes or brackets, then ANY search that has ANY of those 5 words in it will trigger an impression and drive your CTR down dramatically.

If a searcher uses the words 'making chocolate brownies' your ad pops up. The quotes and brackets specify the keyword phrase you want to focus on. With quotes, your search phrase stays intact but may have other words before or after it. With brackets, the seracher only used those 5 words in the exact order YOU put them in.