Adobe Apple Ad Campaign: 'We Love Apple' - Open Letter To Apple
Adobe Launches Ad Campaign: We Love Apple Campaign and Open Letter On Adobe Website
The advertisement is attention grabbing and signals a new tactic in the war between Apple and Adobe.
A war that ignited after Apple formally announced that it would not support Adobe's Flash Technology on the iPhone, iTouch, and iPad devices.
Apple CEO jobs issued a statement on the Apple website explaining his reasons why Apple would not support Adobe Flash. Now, it is Adobe's turn.
The Adobe ad initially says "We Love [heart] Apple and then reveals the message "What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.
Another part of the Adobe Apple Ad campaign is an open letter to Apple from Adobe posted on latter's website.
The Adobe Open Letter to Apple says
We publish the specifications for Flash — meaning anyone can make their own Flash player. Yet, Adobe Flash technology remains the market leader because of the constant creativity and technical innovation of our employees.
We believe that Apple, by taking the opposite approach, has taken a step that could undermine this next chapter of the web — the chapter in which mobile devices outnumber computers, any individual can be a publisher, and content is accessed anywhere and at any time.
In the end, we believe the question is really this: Who controls the World Wide Web? And we believe the answer is: nobody — and everybody, but certainly not a single company.
The Adobe Open Letter to Apple was signed by cofounders Chuck Gerschke and John Warnock.
The Adobe We Love Apple ad campaign ran both online and in newspapers