Amazon Uses Twitter As Sales Referral Machine For Associates

by amyellensoden | November 4, 2009 at 03:20 pm

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Amazon's partnership with Twitter has expanded to include a feature for Amazon Associates called "Share With Twitter." This new function is part of Amazon's advertizing expansion which will allow Associate members to post links via Twitter to Amazon products.

Any individuals who click the links from Twitter and purchase a product will generate referral fees through the Amazon Associates Program. Amazon affiliates essentially make a cut every time a product is purchased via a "Share With Twitter: link they created,

The company today gave its affiliates a way to tweet products and get a cut of any sales that result from people clicking on the link. Amazon's move to turn Twitter into a sales referral machine, however, is raising fears that the ecommerce giant will flood Twitter with hidden advertising

This new Twitter feature will allow Amazon Associates to make even more money through Twitter links. Prior to the new feature, affiliates made money through banners and links on their own sites but Twitter could expand this kind of revenue to a significant extent.

Feedback on this new feature can currently be tweeted using #AMZNSOT in any tweet.

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