Apple to Launch Video Re-Download and Streaming Service
According to a report on AppAdvice, Apple will launch a service called iTunes Replay in the coming weeks. The service will allow purchased iTunes video content to be re-downloaded and possibly streamed to other devices. This service would be complementary to Apple's new iCloud wireless content management service coming this fall.
Content that is iTunes Replay available will be denoted by an arrow next to the title of the movie or TV show within the iTunes Store. Once purchased, the content than can be re-downloaded or possibly streamed to other devices such as a mobile phone or tablet. Consumers are moving away from hard-wired synching of their portable phones and tablets and toward streaming and on-demand content.
This was seen just a few weeks back when Netflix split their pricing plans into two camps: DVD/Blu Ray and streaming only. The demand for content on demand is increasing. Apple has been slow to adopt streaming media technology but with iCloud on the horizon, a new AppleTV designed for streaming and the announcement of the iTunes Replay service, the company appears poised to offer a wide variety of streaming content.
Apple was looking at this possibility back in 2009, but never made it past the rumor stage.