Apple worldwide marketing missed bigger opportunity with the Olympics and other sport events

Apple marketing in the US and in other countries is a phenomenon, it has driven mass adoption and changed users perception about the mac with the “I am, I am a PC”; the iPod campaign was the bigger for a single mac product, but when it comes to sponsoring, Apple has failed to make the same kind of buzz for other products and missed bigger sponsoring events like the Major Leagues Baseball, F1, the Olympics or NASCAR.