Artist Uses Video and Social Media to Auction Her Art

Contemporary artist, Natasha Wescoat is doing something unique, and artists should take note. Over the last few months, we've been watching her conduct blog auctions to her subscribers and collectors, with the new introduction of video.

Though blog auctions have been done before, we're seeing an integration of the artist communicating through streaming live video and videoblogs.

"I wanted to offer another personal way to connect with my art." the artist told us. "It's more tangible than the two dimensional photograph online. And auctioning to my collectors through my blog, my collectors love that".  Sites such as Justin.tv (see http://www.justin.tv/postmodernartist) and her new Art Candy show on Mogulus.com (see http://www.mogulus.com/artcandy) have shown to be profitable. She ends most shows with a live auction that sells her small works for hundreds.

With the uprise of complications for artists selling online, rising costs of listing on eBay, artists are searching for new ways to present their work to their collectors. And perhaps thats the tipping point that helps creative businesses like Wescoat's to thrive.

The artist explains that though social media is a key factor in her success, she stresses that you cannot look at it as marketing.

"I don't twitter to promote my art. That's a byproduct of the friendships and conversations I have. To be on Facebook, I'm there to offer my personal attention and communication with those I know and new friends. I think that if artists used social media strictly to sell, they will completely fail. People see through that. It gets annoying."

Wescoat offers advice to artists on EBSQart.com's official blog (http://. Her artist guides discuss topics like social media and online business.

Natasha Wescoat started in 2004, selling art on eBay auctions and through her website (www.natashawescoat.com) and lives in Mid-Michigan.

For more information on Natasha Wescoat, visit her official website at http://www.natashawescoat.com
or check out her blog for art news, at: http://www.natashasartcandy.com