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Bare Essentials of Safety: Nude Air New Zealand Flight Ads
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by Amy Judd | June 30, 2009 at 02:12 pm
6786 views | 10 Recommendations | 1 comment
Nude Air New Zealand flight attendants are gracing the airwaves in a new advertisement and in-flight safety video in the hopes of boosting ticket sales, by showing that they have 'nothing to hide' on their flights. Air New Zealand has also filmed The Bare Essentials of Safety, which uses the same body paint formula for their in-flight safety video. Only on domestic flights.
In the ad on YouTube, which has been viewed almost two million times, flight attendants and crew members are shown with just body paint on that looks like their uniforms, but is meant to show the viewer that with Air New Zealand, what people see is what they get.
The same concept is used in an in-flight safety video where attendants strategically place items like seat belts and life jackets to cover their private parts.
CNN reports that each person playing the roles of the flight crew are actually playing themselves. Even Air New Zealand CEO Rob Fyfe makes a cameo as a baggage handler in the TV ad.
The company wanted to get people's attention with this ad, in a market this is suffering from the current economic situation.
The safety video however, is only currently playing on the 737 services within New Zealand.
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Most RecentMost Recommended Comments (1)
at 20:24 on June 30th, 2009
Hum, Maybe we need to use that concept to sale environmental issues to the public at large as well. :)