Belfast becomes unofficial capital of DVD technology

Following on from the positive initial reception by the people of <?xml:namespace prefix = st1 />Belfast to an automated DVD rental kiosk in Centra Finaghy, a second robotic machine has launched at a Centra store on Malone Road, Belfast this week.  The partnership launch with the Musgrave group is aiming to take advantage in the growing popularity of ‘Big Nights In’ as opposed to the traditional night on the town.

The DVD kiosk concept has so far received an excellent response from the people of Belfast since launching in Upper Lisburn Road in May, and as a result of this The Movie Booth decided to add a second DVD rental kiosk to the city to serve consumer demand.

The launch of the new kiosk will allow all new users to claim their first rental for free until the end of September, and the kiosk will be updated with the latest new release movies on a weekly basis, and ongoing rentals at the kiosk will be charged at £2.50 for twenty four hours. The easy to use kiosk utilises pay-as-you-go technology to allow users to rent without becoming a member, and anyone using the kiosk will find it a radically different experience to visiting their traditional DVD rental store.

DVD rental machines are experiencing a steady growth in the ever-changing industry, and The Movie Booth kiosks operate using advanced robotics making the rental of movies a fully automated experience for the customer.  The kiosks placed in Centra stores form the basis of a trial for The Movie Booth which will see the kiosks rolled out across the brand should the trials prove successful.  Centra Finaghy’s Movie Booth has proved popular with customers looking for a cost-effective, convenient way to rent DVD’s. 

Paul Dugdale, who arranged the Movie Booth’s deal with Centra said “Our kiosk has received a great response in Belfast due mainly to the low price of renting a movie and the ease with which people are able to get hold of their favourite new films.  We hope that our success will continue with our new kiosk and that this will lead to a further growth of our DVD rental machines in Belfast and beyond“.

For further information visit www.themoviebooth.com or call 0870 1436769