last_saint77, Hi there, thanks for your post, however you need to use our highlight tool when quoting from outside sources so that our readers know where the post is coming from.
The role of radio in Africa is one that cannot be emphasized enough. One finds that irrespective of the rapid advancement in technology that has resulted in the emergence of the internet, cell-phones and television, radio remains the most pervasive medium of mass-communication due to its affordability and accessibility, even in the most remote areas.
Among the positive aspects of the radio industry in Kenya is the informative nature of programmes. Through the industry, information concerning economic, political and social issues is conveyed to the public via bulletins and in-depth news coverage, in this regard one can say radio has been greatly instrumental in directly addressing crucial issues affecting the “mwananchi” (citizen). For example Kiss 100 FM, through their highly interactive breakfast shows were able to monitor political views of Kenyans during the constitutional reform period.
Radio has also demonstrated an increased degree of creativity in engaging with its audience, from the invitation of guest speakers to discuss ways of tackling fundamental concerns such as HIV/AIDS, the role of the police etc, to producing programmes that address the specific needs of the youth, the influence of radio is evident.