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Better World Books: Online Company Changes World 1 Book At A Time
Better World Books, an online bookseller, has raised $6,500,000 for global literacy and saved 25,150,000 books from landfills since Better World Books was founded in 2002. In June 2009, Better World, which calls itself "an online book company with a soul", was nominated as the most promising social entrepreneur in the United States by BusinessWeek.
Better World Books was founded by Xavier Helgesen, Kreece Fuchs, and Jeff Kurtzman, who were students at Notre Dame University in when they decided to find a way to make profits from used textbooks.
Since the university bookstore wouldn't buy back their used textbooks, the founders tried selling the books on the eBay company half.com. The books sold like "gangbusters," Helgesen said, for about $50 each.
As a result of their successful sales on eBay, the three friends began to hold book drives. In 2002, for example, they collected 2,000 text books at a book drive and resold then in the fall for $20,000.
Eventually, the founders expanded beyond textbooks and started to collect books from libraries. They distributed a pamphlet at an American Library Association conference and, soon, began to receive twice as many books from libraries as from text book drives.
"We heard of libraries having to dump books down a well at midnight because they weren't allowed to even recycle them, but they didn't have any room on their shelves and they needed a home for these old books."
Better World Books currently has more than 2 million books in its warehouse in Indiana on an average day and sells between 40,000 and 50,000 everyday. The business is growing, in spite of the recession.
The cheapest books sell for about $3.50 each, and all of the books are shipped at no cost to customers -- whether they buy 5 or 500 books at a time. The average order is for three or four books. But textbook deals remain at the heart of the Better World Books business.
Better World Books also ships its books with a minimal eco-footprint by offsetting carbon emissions through a partnership with carbonfund.org.



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