Black Friday Numbers Positive for Retailers
The numbers are in: despite early indicators to the contrary, shoppers really shopped on Black Friday, and retailers are touting this (admittedly small) gain in overall sales as a harbinger of a good shopping season.
These sorts of stats always raise an eyebrow, though, for me: there's every possibility that economic concerns turned shoppers into opportunistic predators, gettin' while the gettin's good, and not necessarily treating Black Friday as a warmup to more shopping. For most, the alternative to a cut-price flatscreen TV isn't a full-price flatscreen TV, but no flatscreen TV at all.
Data from ShopperTrak showed sales rose to $10.6bn on Friday, although it was the smallest gain since 2005.
The Thanksgiving weekend marks the start of the holiday shopping season and is regarded as an important test of how willing US consumers are to spend.
Analysts said shoppers were responding to heavy discounts.