Blockbuster Offers Movies for Rent and Sale Online
This has been in the works for a while, but Blockbuster is expected to make an official announcement on Wednesday that the movie rental company will begin renting and selling movies online — across a variety of platforms, players, and mobile devices.
Netflix is already a few steps ahead in this game but this could put Blockbuster back in competition for the soon-to-be lucrative online video rental business.
Following the lead of competitor Netflix Inc., Blockbuster Inc. plans to expand its digital reach by offering access to its video library through a variety of electronic devices.
The Dallas-based movie-rental company is expected to announce Wednesday a partnership with Sonic Solutions Inc. to offer movies for rent and for sale on a variety of broadband-connected digital devices, including personal computers, mobile phones, Internet-connected televisions and Blu-ray disc players.