A blog about technology from BBC News

Do we really need another news aggregator to follow in the footsteps of Google News, Digg, Reddit, Netvibes and the rest? Well, the founders of NewsCred have decided we do - and they reckon they've got two killer angles which will make their service, launched today, into a winner. Simplicity and credibility are what they're pushing.

Shafqat Islam, one of NewsCred's founders, believes all the other news aggregators are just too complicated for most users. "My parents and my friends aren't using the likes of Digg or Netvibes," he told me on the phone from Geneva where he is based.

But what marks NewsCred out is the way it encourages users to rate the "credibility" of the stories it pulls in from a wide variety of news sources and blogs - from the BBC to Al-Jazeera, from the Huffington Post to Techcrunch. At the bottom of each story are these two options: "If you think this article is credible and quality content, please credit this article." Or: "If you think this article is biased or factually inaccurate, please discredit this article." Now sites like Digg - and every kind of consumer review site - encourage users to give the thumbs up or down to various kinds of content. But NewsCred claims it is going much deeper, building up a detailed picture of the credibility of news organisations and even individul reporters.