Broguiere's Dairy: Charlie Sheen Chocolate Milk Promo 'Not Paid'
Broguiere's Dairy Did Not Pay Charlie Sheen to Advertise Chocolate Milk
Charlie Sheen's debut on Twitter was met with webwide interest. Why did he join? As Charlie Sheen told TMZ, the answer is "money". Celebrity Twitter endorsements translate to big bucks. Charlie Sheen's first tweet featured two products: a bottle of Naked Juice and a bottle fo Broguiere's Farm Fresh Dairy chocolate milk. (Broguiere's Dairy is in Montebello, California, near East L.A.)
According to Ray Broguiere, the company's owner, no endorsement deal was made with Charlie Sheen: the former Two and a Half Men star just happened to have it in his kitchen (along with some organic juice and a porn star). The result was a flood of phone calls; Broguiere's doesn't have a website, just some Yelp and Yahoo Local listings.
Broguiere said that, should Charlie Sheen stop by Broguiere's Farm Fresh Dairy, the next bottle of chocolate milk is free. See? Celebrity Twitter endorsements work.
Sheen told us ... his primary motivation behind the new ramblings is that he can score a fortune through advertising. To give this some context, Kim Kardashian is reportedly pulling in $10,000 per tweet.
We pressed him more, and Charlie interrupted by saying, "Mike, I'm unemployed!"