Brother Can You Spare a Wine: Prosperity versus Recession Red

As I was browsing the shelves of one of my local wine stores, the counter cyclical Prosperity Red caught my eye.

It comes to us courtesy of Prosperity Wines in Santa Barbara County.
The story goes that the marquee was the brainchild of Brooks Firestone who "established Prosperity Wines as a positive response to the recession of the early 1990s".

The varietal used for this red wine seems to have fluctuated over the years...