Buffett and Mars Chomp on Wrigley Co.

by cynthia yoo | April 28, 2008 at 04:55 pm
609 views | 10 Recommendations | 7 comments

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fried mars and snickers bars

fried mars and snickers bars

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A sweet mega-consolidation bid by Buffett and Mars is poised to swallow up William Wrigley Jr. Co.

I'm thinking a celebratory saccharine sweet named after Buffett may be in the works.

How about:  "Buffett-alicious Chews" "O-Buffett Bar" "Gazillion Buffetteers"???

On Monday, candy outfit Mars and billionaire Warren Buffett confirmed their joint bid for William Wrigley Jr. Co. (nyse: WWY - news - people ). The all-cash offer to buy the gum maker is for $80 per share, or $23.0 billion. Wrigley shares added 24.0%, or $14.95, in premarket trading in New York.

The offer represents a premium of 28.0% to Wrigley's Friday closing price of $62.45. The deal is expected to be concluded in the next six to 12 months.

Buffett's Berkshire Hathaway (nyse: BRKA - news - people ) will provide financing for the deal, and Mars will manage the newly bought company. Privately owned Mars's brands include Snickers, M&Ms, Starburst and Twix.

Breath-sweetening Wrigley has its iconic Doublemint gum, as well as Altoids, Extra and Eclipse. Unlike most other food processors, though, Wrigley's costs aren't increasing substantially. It does not use much in the way of agricultural commodities whose prices are jumping, like wheat, corn, soybean oil and dairy.

Rising commodity prices reacting with this confectionery combination could heat up previously proposed candy company mergers. London-based Cadbury Schweppes (nyse: CSG - news - people ) and U.S. chocolate company Hershey (nyse: HSY - news - people ) had discussed the possibility of joining forces. Hershey, already a distributor of Cadbury in the United States, has performed weakly in Europe, where the London-based Cadbury is strongest. (See: "Cadbury Reportedly Flirts With Hershey")

Billionaire Buffett has been on a buying spree in the midst of the current downturn. (See: "Buffett: Recession? Yes. Opportunity? Yes") He bought a chunk of reinsurer Swiss Re, food manufacturer Kraft (nyse: KFT - news - people ) and pharmeceutical company GlaxoSmithKline (nyse: GSK - news - people ). (See: "Buffett Takes A Big Bite Of Kraft, Glaxo")

 

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power slave

power slave has contributed a photo to this story.

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AngM

Actually looks tempting! Taken in Scotland, when i'm next up in Glasgow or Edinburgh I intend to try one of these!

AngM has contributed a photo to this story.

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mikerosebery

This paint-on-brick sign is on historic Texas Avenue in Shreveport, Louisiana.

mikerosebery has contributed a photo to this story.

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maxthecat61

 

Jarrett Martineau
Jarrett Martineau
flagged this story as Good Stuff

at 09:44 on April 29th, 2008

$23 Billion!

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jmbernstei

This is a picture of the great wrigley chewing gum and candy we have at our candy store. Candy is awesome.

jmbernstei has contributed a photo to this story.

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Merries

wait and see performance of the merged company in the late future...

Merries has contributed a photo to this story.

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Jarrett Martineau
First Flagged at 9:44 AM, Apr 29, 2008 by Jarrett Martineau
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