BuzzGrub, Hopefully Not Journalism 2.0

by Vasya | June 17, 2009 at 01:11 am
1738 views | 9 Recommendations | 7 comments

Job seekers are tempting targets for many types of scam operations. There are those who will offer "jobs" cashing checks that turn out to be fake, ask people to launder stolen money or products, or ask for upfront fees in order to be considered for a position that never existed in the first place. While these have all existed for quite some time, the current economic climate results in far more people being exposed to them. Even the personal information that a job applicant typically provides can be valuable currency for marketing companies.

USA Voice (aka World Voice) was accused of being one such con. The Washington Post wrote an article on it, describing it as a phishing scam. Job seekers were allegedly "inundated with spam" and telemarketing calls after signing up to one of these sites, and the jobs were nowhere to be seen.

World Voice has now been resurrected by yet another name, BuzzGrub, their site at buzzgrub.com is due to launch July 1. They have marketed themselves heavily on the internet as being part of a new age in news reporting, where anyone can be a reporter, and they write quite a lot about the death of regular newspapers and how they can replace it.

"Intended as an answer to the erosion of the daily newspaper across the country, BuzzGrub will feature...", "BuzzGrub is on the cusp of the new digital information age enabling them to outlive the traditional newspaper" etc...

They have posted several articles detailing ethical guidelines that should be followed by their reporters on one of their blogs. Much of this is basic reporting 101, quote your sources, check your facts and so on. One might think this sounds a bit strange, how can a successor to an old phishing scheme teach anyone ethics? But it is after all possible that they have changed since then, so lets first take a look at what they have been doing lately.

We can start right here at NowPublic. There was an article posted here a couple of weeks ago that on the surface seems like a fairly unbiased review of BuzzGrub. However, it is posted in the name of someone who is also listed as a press contact for BuzzGrub in several of their press releases. If they want to be seen as having a sense of ethics, I think they should reveal their affiliation with BuzzGrub when reviewing their own company. Actually, they probably shouldn't even go around reviewing their own company in the first place.

Three Stars Inc (the company behind BuzzGrub) was caught posting on one of their own blogs seemingly asking their employees to post made-up stories about their experience working at BuzzGrub. The post, which was quickly quickly deleted once this was discovered, read as follows:

"Please write and post your sample blog. Visit the URL below with the login information provided below. The subject of your sample blog should be based on the following scenario. You've been working with BuzzGrub for one full year. Please write a detailed blog outlining your experience as a reporter with us. Be creative! Tell your readers what you've learned and earned over the past year and what's included in your plans with us for the future!"

Three Stars Inc has also been using unethical internet marketing methods including link farming to market BuzzGrub and some of their other websites. A list of the sites used for this purpose can be found here.

Maybe they have changed in some ways since they were known as USA Voice/WorldVoice, but if so they certainly do not make it easy to tell the difference. When asked they may even attempt to deny that there is any connection, or such questions regarding their connections may not receive any response at all. For more details, please feel free to contact me.

In addition to the reports in mainstream media on WorldVoice, there were many ordinary people and consumer advocates who helped expose their practices on blogs, forums and their own websites. The company responded by launching several lawsuits (legal records can be found here), not against the news organisations, but against basically anyone who had posted anything negative about them on the internet. Clearly showing the frivolousness of these actions, one was struck down by a California anti-SLAPP statute, and one defendant had expert first amendment attorneys defending at no cost.

Free speech and freedom of the press exists in order to watch and expose those who are in power, whomever they may be. The idea of a corporation so thoroughly opposed to the idea of free speech trying to set up their own media organisation should be disturbing to any free-thinking individual.

Three Stars Inc and related companies have repeatedly been caught using unethical tactics and deception to conduct their business, promote themselves and eliminate criticism. And these are the people who believe they are qualified to instruct a new generation of journalists in ethics.

Most of the high-quality investigative journalism today, the kind that exposes our politicians and corporate leaders, is conducted by regular newspapers. The blogosphere and other forms of media are still far away from replacing this vital function in our democratic society. These other forms of media often rely on newspapers for relatively neutral and unbiased information, a rare and elusive commodity in cyberspace.

If newspapers are indeed dying off, I can't think of anything that might effectively replace it. But I can think of many things that definitely shouldn't - corporate shills, astroturfing organisations, shady marketing companies and BuzzGrub being among them. 

A final quote from one of their press releases:

"News is no longer being controlled and manipulated by organizations with agendas interested only in profit."

Indeed. If we're not careful we may find ourselves with our news controlled and manipulated by marketing companies interested not only in profit but also pretending to be news organisations. 

[UPDATE] Three Stars has recently been exposed in the media for posting fake job offers, an accusation similar to those made in the comments below, and also similar to those made against WorldVoice and its parent company.

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My Three Stars SCAM experience

I recently went for two interviews at Three Stars Media and this was my experience. I am hoping someone closes this company down !!  It's hard enough to find a job in this market but when you get scammed like this, it becomes VERY demoralizing.

I applied for TWO jobs on CareerBuilder.com that turned out to be Three Stars : Administrative Assistant and Human Resources Assistant.

Click here to see the actual postings as they appeared on Careerbuilder.com : http://i44.tinypic.com/11rrxa9.jpg  and http://i39.tinypic.com/jj5qgy.jpg . NOTE: CLICK the pics to make the image larger to be able to read it. This applies for all future photo links.

I received and automated e-mail back from Three Stars, Inc. the next day requesting to set up an "initial interview" :  http://i42.tinypic.com/s4t6br.jpg .

I went to the website and registered for an initial interview.  The ENTIRE interview set up process was automated.

I received a confirmation e-mail for the "initial interview"  : http://i41.tinypic.com/6hi88n.jpg .

And a reminder e-mail : http://i43.tinypic.com/wbz5mp.jpg .  This reminding cements the thinking that the job interview is important. They want to make sure you show up.

I put the words "initial interview" in quotes above because there was NO interview on my first visit to Three Stars. Here is how the first visit played out.

I arrived at Suite 211 and the receptionist asked for my resume. She then handed me a white binder with laminated pages to view information for a "Verification Specialist". I quickly paged through this booklet because I already knew what was coming next. I have to admit, I didn't pay attention much to the laminated pages because I had a friend who interviewed a few weeks prior for a Sales Manager position and she told me the first interview was just an assessment test. 

After flipping through the laminated booklet, I then handed the book back to the receptionist. She told me I needed to take an assessment test (I think the binder info alluded to this too) and she told me she needed to take a picture of me as they "have so many people coming through their doors" and needed to take the photo for "identification purposes". I complied and let her snap my photo. She then guided me through a door opening to a room with several computers and little cubicles dividing the individuals taking the test.  She opened the test on a PC, told me I had 30 mins. to take it and she told me I could use a calculator and she opened the calculator on the desktop. She told me to log in to take the test using my e-mail address and my last name. I then saw all my person info (name, address , etc. as well as the pic she just snapped of me) and then was taken to the test. I don't remember all the questions but I found a few questions quite odd. One asked "Are you over 24 years of age? " another asked (not sure of exact wording) "We have part time work at home positions for individuals. Would you be interested in this position or would you like to stick with the position you applied for?"  I selected to stick with my current job I applied for. And there were some questions on advertising: "What are advertising verticals?", "What are five of the top 100 Internet websites?". There was also three vocabulary questions (the only one I remember was the meaning of the word "CONVERGE", there were two other vocab words used in sentences, I can't remember, something about Freud).  There were also some Math questions.  From memory, I think there were three in total, two word problems (one something about cutting a piece of wood into three pieces and the other was an algebra question, I think it was "2x - 4 = 6") and another odd question was "If you knew you would be fired for admitting a mistake would you lie to save your job?" . There were other questions on the test but these certain questions stood out to me.

I left the computer room and the receptionist handed me a business card  (http://i44.tinypic.com/p7vus.jpg ) and told me to log on to their website with my e-mail address and last name after 10am the next day  to check my application status :

When I logged on the next morning the website had a message (after I logged in) showing that my "aptitude test was impressive" and they wanted to meet with me for a second interview. I scheduled the second interview and got another confirmation e-mail :  http://i40.tinypic.com/97440m.jpg .

And again, another reminder e-mail for the second interview : http://i43.tinypic.com/30cuc8o.jpg . They really wanted to make sure I showed up !

I arrived for my second interview at Suite 217 and walked into a foyer with dark lighting and no one to greet me. I saw a big conference table with better lighting and big leather chairs and a projector. I sat down next to two women who were waiting for their "interview".  One of the women asked me "what are we doing here? What's going to go on I wonder ?" - the both laughed nervously. I told her that first we would get a presentation, then tour, then have individual interviews. This was the experience of my friend. In reality, I misunderstood my friend - there was no individual interview after the tour, it was a group interview telling everyone that they would be getting a phone call if they were interested. Again, my friend when there for a sales job, NOT the jobs I had applied to for Admin Asst. and Human Resources Asst.

Eventually, more people filtered in.  We had 10 in our meeting. A woman named Crissy W (WAH Advisor Regional Manager - according to their website. Go to http://threestarsinc.com/teams/corpTeams.cfm?dept=9 and click on the little girl being hugged by Mickey Mouse to see her pic and info)  was our cheerleader for the next couple of hours. She first asked us to go around the room and introduce ourselves. She then told us about herself (she was a dancer and worked at Disney, although that didn't pay the bills and then she spoke about the company. Started in 2004, now has over 500 employees and also a team in India. She explained the role of the Verification Specialist and explained that they don't show the job name in their listings online because "no one would know what that job is and no one would apply for it". So she admits up front that the jobs that brought all of us in DID NOT EXIST, but not in those exact words. My Human Resources Assistant and Administrative Assistant jobs were not real open jobs at the company!  We were told that Three Stars also had a website called "Career Network" and that they are going after Monster.com and Careerbuilder.com. She said that it costs a company $ 400 to post a job on those websites while their Career Network offers postings for only $ 99 and they initially started out by posting those ads for FREE in the beginning. She also showed up a clip on News Channel 13 where the company donated toys for charity (http://www.youtube.com/watch?v=YxXZd0u0dOE&feature=channel_page  ) and talked up how they give back to the community. She also talked about their free happy hour, dinners at the Executive Managers house, and their co-ed flag football (http://threestarsinc.com/fun/eventsIndex.cfm ) .   She then proceeded to give us a tour of the company. We all piled in the elevator and headed up to the 4th floor (from the 2nd floor) and first toured an office of people posting jobs on Craigslist and other websites, according to Crissy. The workers pretty much ignored us, except for one guy who watched the whole show. All of us idiots, in suits, all there for fake jobs.  I could only think as I saw them sitting at their desks that these people were creating the same fake jobs that brought us in. Crissy said they were creating jobs from "their business clients". We were then lead to Human Resources and introduced to a manager named Dahlia who told us she has been with the company 7 months and LOVES it. She told us that "it's a long interview process, but stick with it" and she wished us all good luck.

Next up was the division that we saw the people in action who were Verification Specialists. Basically an auto dialing system will call applicants to tell them that they need to verify information for a job they applied for. When they call back, they go to this department. These people follow a script, verify certain info and then plug at the end to try and sell school admissions.  For some reason a select few people work here vs. the at home position we were offered at the end of the interview. See below.

Next we walked into the webmaster division. First Crissy proceeded to flirt with Darvin K. - Director of Operations - as he showed her a photo that they laughed over, then we were introduced to Kelly R. - Executive Vice President (http://threestarsinc.com/teams/corpTeams.cfm?dept=1)  and were told that she was the third person hired at the company when it was created out of someone's apartment. Kelly was wearing a flag football jersey.  She explained the department was broken down into four departments. I can't remember all but one to come up with design ideas for a website, one to create the website, one to "break it" - quality control, and then it was released. Crissy proudly told us that Kelly created MANY websites.  We were then lead to the next department  "Employer Services" and met Scott D. - Career Network Director (http://threestarsinc.com/teams/corpTeams.cfm?dept=7 ) . We heard him give his spiel. He basically stated that he talks to companies to find out more about the jobs to make sure they post the correct information to get a qualified individual and also to make sure that there employees ask the right questions when they do their verification to pre-qualify candidates for companies.   A good story anyway.   

Next up, we met Ben D. - Senior Business Analyst  (http://threestarsinc.com/teams/corpTeams.cfm?dept=1) . Ben told us that he handles SEO and making sure that the websites they create show up in the featured listings on search engines like Google and Yahoo!.

Lastly, we met Matt A. - WAH Advisor Regional Manager (http://threestarsinc.com/teams/corpTeams.cfm?dept=9 ) , who was located in Suite 211 in the back offices, behind the computer testing area, who told us what a great company they had because one woman (can't recall her name) had a Mother that fell ill and she needed to move back up North (New Jersey I think?) and how great the company was because even though the woman had to move away she was still able to log on to a computer up there at 9am in NJ the following Monday and continue working. He said they had many employees talking about how expensive gas was and they realized it was a GREAT idea for their employees to work out of the home.  Matt was planting the seed here.

And then we were lead across the hall again to Suite 217 and back to the conference room. Crissy's tone TOTALLY changed. No longer a cheerleader and full of friendly energy, she was somber and matter of fact.  We were then given two hand outs : one detailing the job outline for the Verification Specialist  :  and the other for the computer requirements to work at home and the script for the education spiel :    . Crissy told us that training started us at $ 10 per hour and we could earn extra money from there, depending on how many people said YES to wanting more information on signing up for education. She claimed she made $ 600 in her first week. She said they like for you to receive 80 -100 calls a day but the record was 150 calls in one day. She estimated that in 15 minutes at least TWO people would say YES to wanting more information about education. She said we were not to push the education, only plant the seed, mentioning it twice, the second time to confirm it. She said they only wanted people who were serious about signing up for classes.  She then told us that she realized this job - Verification Specialist -  was not for everyone. If we didn't think it was something we'd be interested in, we could leave now. Otherwise stay behind and she left the room to "get paperwork".  Everyone was like a deer in the headlights. No one moved. She came back and then asked "ok , we have openings for tomorrow for the phone interview, who is available tomorrow ?" So then, with the peer pressure of everyone watching, she proceeded to ask everyone. Many set up times, signing up by stating the time and then telling Crissy their First name and last initial. One person said "Well, can I have some time to think about it?" "Of course!" - Crissy replied. That was a snowball effect then. Others said they too wanted to think about it.

Here are links to view the Verification Specialist handout : http://i44.tinypic.com/2ishbm8.jpg , http://i39.tinypic.com/wbz5w5.jpg , http://i44.tinypic.com/23rtx8y.jpg , and http://i39.tinypic.com/1y7h8o.jpg .

Here are links to view the Computer requirements and the Education script : http://i44.tinypic.com/1zpqst5.jpg , http://i44.tinypic.com/15x71qp.jpg and http://i41.tinypic.com/n3kht0.jpg .  This was what was to be covered in the phone interview. They wanted to hear you read the script and make sure your home did not have background distractions like "a baby crying or dog barking".  

I realize this is lengthy but I wanted to give you all a firsthand account for what the Three Stars interviews entail so you don't have to waste your time like I did. If you want work at home job that pays $ 10 an hour plus commissions for planting a seed for education, then this job is for you. It's just a shame they scam,  as they say "600 people a week walk through our doors"  , into thinking they are on REAL interviews for jobs they applied for online, only to learn it's a telemarketing  work at home position instead.

Does Three Stars offer job s?  YES, but ONLY the Work at Home "Verification Specialist". NOT the jobs that were posted online. Here is a listing of ALL the jobs supposedly available on the Three Stars website : http://threestarsinc.com/careers/jobIndex.cfm?type=1 . The jobs were the SAME, none were "filled" from the time frame that my friend applied weeks prior. Now I know it's because they simply DO NOT EXIST.

 Their claim is that once you master the Verification Specialist job they then like to move you up in the company, depending on what areas you would be best suited for.  I wonder how many people are actually moved up. Of course Crissy said she started out (7 months ago, oddly the SAME time Dahlia started with the company) in the Verification Specialist position and worked her way up. Oh and Crissy did tell us all that we did really well on the aptitude test, we were the best of the best, which I now know is a load of bull. The whole thing was a HUGE sales pitch. They made the place look like a fun, young, energetic place to work..and hey ! They even give to charities ! How could they be bad. Forget that that LIED to us to get us all in there in the first place !  I found it odd though that most of the offices did not have fluorescent overhead lights.....only desk lamps. All offices were decorated very attractively. Staging here was key. Another odd thing ?  NONE of the suites had the "Three Stars" name on the nameplates.......which was odd because ALL the other offices DID show their names on the nameplate with the Suite number. Their suites simply had the suite number listed on the nameplate.

I just saw on the news today that Channel 9 News WFTV will be showing ANOTHER piece on Three Stars and their false job listings. They even show footage, the room that had the Verification Specialists/Education Counselors in it. Should be interesting to watch.  http://www.wftv.com/

Lastly, as I mentioned, my friend also went through this process. Why on earth would I want to go through this? Well, she again went for a Sales Manager position and her second interview included info about the company, the company tour, but then also a pitch to the individuals on the interview to partake in a website called Monkey Jar (http://www.monkeyjar.com/ ) where you create your own "online mall" and you make money supposedly if your friends shop your "mall" by clicking the links to visit the store websites. Interestingly enough, if you click the "About Us" link on Monkey Jar you will see cartoon caricatures of both Kelly and Darvin from Three Stars. So I went on this interview to see how well I would do on the aptitude test and to see if I would do well enough to get the second interview. My friend who went for her Sales Manager second interview was told if they were interested in her they would call her. It makes me wonder what Three Stars got out of her second interview. Maybe advertising to get people to use the Monkey Jar website. Or maybe the whole thing is just a scam to get our personal info : they have our home address, work numbers, employment history, aptitude ratings, heck even a photo of us - that they can use to sell to marketing companies.  Here is info about this take on the whole scheme : http://www.nowpublic.com/tech-biz/three-stars-media-new-name-same-scheme .   I know this is long, but I hope it helps others from going through this.

Early on in my search, I also received these two e-mail (and many more - too many to post) from Career Network which I now know is also Three Stars : http://i41.tinypic.com/xqgaw3.jpg and http://i39.tinypic.com/2rgjm2o.jpg . I did not like the fact that the company name and phone number were not listed. I e-mailed back asking for this information and did not receive a response. I think these e-mails were generated off jobs I applied for on Craigslist.com. Once you click the link for the fake tech support job you are brought to this website:  http://perfectcareercenter.com/JobOffer/Register.cfm?JobPositionID=92050 .  Notice the questions at the bottom regarding education. You guessed it...this is so a Three Stars work at home Verification Rep. can call you back and ask if you are interested in furthering your education. The website is called : perfectcareercenter.com but if you click the about us link it shows that this is Three Stars.  So when you search for a job online today you have NO IDEA if the job you are apply for is real or if it's yet another Three Stars fake job website.  I think networking to find a job today is best way to not get scammed. Happy job hunting everyone...be careful out there. At least Three Stars didn't ask for my social security number at any point. I feel very sorry for job seekers that DO offer this information online. :-(

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Vasya

Very interesting, thank you for the information. Similar complaints of fake job offers from them can be found all over the internet but this is clearly the most detailed one I've seen.

If you'd like to post this on the blog at threestarswatch.blogspot.com, just give me an email address and I can arrange to let you make a post there. I can't guarantee comments here will stay as I'm uncertain of how they moderate things here.

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Mary J

Thank You SO MUCH for the detailed look inside the Three Stars information mining opporation!! I had already sent my (brief "Thank God" resume) and was heading over for an interview the next morning when I looked further into the "too good to be true" administrative assistant job one mile from my MetroWest/Orlando home that offered $15 - $25 per hour (what I was making at the web editor/admin job that I lost in June.) I hate it when awful people victimize already desperate people, just trying to find work in tough times!!! I drove by last night and checked them out... makes me want to picket them!! Stand outside and tell people to go away!! I spoke to a 3-star rep last night on the phone who came clean about it really being a commission-only home-based calling job "to start off with." And, sure enough, my brand new T-Mobile Hot Spots At Home, Orlando-based home phone number that has not been given out to ANYONE except this fake job... is ringing with telemarketers for education and debt consolidation!!! But this too shall pass. There are "real" website jobs out there... now I have to wade through this sewer water to find them. Bummer!!

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Keith Kress

Fellow scamfighters are wondering what happened to http://threestarsmedia.blogg.se/

Did someone finally translate one of their threatening letters into Swedish and send it off to blogg.se?

Can we hope to see something on blogg.turzbekistan soon?

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Keith Kress

Fellow scamfighters are wondering what happened to http://threestarsmedia.blogg.se/

Did someone finally translate one of their threatening letters into Swedish and send it off to blogg.se?

Can we hope to see something on blogg.turzbekistan soon?

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Vasya

The blog provider changed robots.txt to block search engines from finding it, which made it kind of pointless so I deleted it. Maybe they finally got intimidated.

The nice thing was it really proved their shady SEO tactics do not pay off, I was second on a search for "Three Stars Inc" and getting 30-50 hits per day from Google for a few weeks, though it took some time and work to get there. With them now having been exposed in the mainstream media again, Difrawi officially outed as the person running it, and other interests taking a serious look at the company, I would expect them to change names again so I'm going to sit back for a while and see what happens.

But if you know any good Turzbekistan blog providers, I'm open to suggestions. Otherwise I was considering some Russian and Dutch ones. Sweden didn't quite hold up to it's reputation for free speech.

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Stability

Vasya,  

I also want to thank you for time and efforts in informing the public and giving us the  references on this awful company.   

My "so called interview" which I did not meet with anyone except the receptionist in the lobby was just one of the things I found very strange.  There were so many people in the lobby;  I would compare it to an assembly line of innocent individuals that get on computers and input their information for the benefit of Three Stars.  Then they're done with some of us.  Well, I thought they were done with me...  

I have received strange phone calls from people saying they were calling me in regards to my inquiry on universities;  But I had no clue on when or if I inquired.  No one called me to say they were from Three Stars Media so it would not be fair to say if it was them.  I thought  "no" ~ they wouldn't be wasting their time asking a middle-aged person.  But I started receiving so many unwanted email from institutions such as universities, grant & loan companies & other never received before junk.  Three Stars say they don't sell our information but they must be giving it away?  And when these institutions get an applicant, Three Stars get commission?  

Previously, there were uncomfortable communication between their recruiters, attorney, & me.  These people are not honest.  I have been effected mentally by Three Stars Media and sometimes I have trouble sleeping.  Before my contact with them, I was on the internet everyday searching for employment and had faith.  Now,  I am on the internet constantly wanting to read updates on Three Stars, hoping that something would be done.  I don't like going on Craigslist anymore and I' cautious about jobs posted without company names. 

I hope this nightmare will end one day, but I am so glad there are people like you. 

 

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First Flagged at 3:05 AM, Jun 17, 2009 by Ostia

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