Cannabis As Investment: The Audacity Of Dope
BRENDAN KENNEDY received an engineering degree, started a software firm and sold its assets to Boeing, studied for a Yale MBA and then joined a Silicon Valley bank reviewing new-business proposals. His latest venture takes a sharp turn off the beaten path. Mr Kennedy has become an investor in the marijuana business.
The business case for funding the cannabis industry rests on two things. The first is its scale. Many of the novel ideas Mr Kennedy appraised during his job in Silicon Valley, from electric cars (Fisker and Tesla) to daily coupons (Groupon), had potentially large markets.
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