CES 2009: Netbooks for Sale at Marks & Spencer
Elonex will sell low-cost netbooks at Marks & Spencer and Next, bringing these ultracheap machines to a whole new outlet.
Elonex is a British manufacturer, so the partnership is attractive during the current economic climate: one can buy a British-made computer from a British-owned store, spending less than one would for a low-end mobile phone. This is a good move, since higher-priced netbooks overlap market-wise with lower-priced fullsized laptops.
When I think of Marks and Sparks, I think socks and licorice allsorts.
Elonex, a small British computer maker, will start selling its ‘net books’ in the two fashion chains from February, in an attempt to win over a new generation of female shoppers to cheap computers.
It will make its announcement later this week at the Consumer Electronics Show in Las Vegas, stealing a march on its far larger rival Sony, which is widely expected to say on Thursday is entering the increasingly fierce ‘net book’ market later today.
Elonex is prepping an official announcement this week at the Consumer Electronics Show in Las Vegas.