Coca Cola Send Aussies On Urban Treasure Hunt For Pump Brand
Today Coca Cola's PUMP water brand launched an interactive Urban Treasure Hunt in Sydney, Melbourne and Brisbane as a part of it's Amazing Race marketing campaign. The hunt will run for twelve weeks to coincide with the Amazing Race Australia season on Chanel 7.
Utilizing the DreamWalk mobile platform, the hunt requires participants to solve a series of clues leading them to various locations around their city, collecting points along the way.
Top scorers each week will win weekly prizes such as cameras, PlayStation Move Packs, LCD TVs as well as major cash prizes. The total prize pool for the hunt is worth over $30,000.
Participating in the hunt is as simple as registering on the PUMP Facebook page HERE then downloading the free DreamWalk app onto your iPhone or Android device.