Could I have Madeoff by Faking Authenticity?

In a year where banks showed that what once looked like solid profits was in many cases a mirage, could I have madeoff by faking authenticity.

OK these two words side by side sound like strange bedfellows.

I got started on the topic after reading the Outside Edge column If you can fake it, you will make it by Jonathan Guthrie (FT, December 28).

He notes:

 "At one executive leadership seminar I attended recently, the trainer explained that authenticity was the main attribute delegates needed to radiate, including “different types of authenticity for different audiences”. This means being a technocrat in the boardroom, a pragmatist among middle managers and an Average Joe on the shop floor." ...