Could I have Madeoff by Faking Authenticity?
In a year where banks showed that what once looked like solid profits was in many cases a mirage, could I have madeoff by faking authenticity.
OK these two words side by side sound like strange bedfellows.
I got started on the topic after reading the Outside Edge column If you can fake it, you will make it by Jonathan Guthrie (FT, December 28).
"At one executive leadership seminar I attended recently, the trainer explained that authenticity was the main attribute delegates needed to radiate, including “different types of authenticity for different audiences”. This means being a technocrat in the boardroom, a pragmatist among middle managers and an Average Joe on the shop floor." ...