CTV wants to raise cable fees to pay for local news
With advertisers increasingly reluctant to support local television Canadian networks are finding it hard to make ends meet. So instead of relying on ads to support their shows, CTV is launching an initiative aimed at getting cable companies to pay them for their programming.
Current regulations in Canada allow cable and satellite companies to take CTV and ‘A’ programming without compensation. These companies then charge you, the consumer, for the programming they take for free. Most TV subscribers in Canada hold the false belief that part of their basic monthly bills goes to their local TV stations. This isn't true. Television service providers, including cable and satellite companies, are reaping huge profits at the direct expense of local Canadian TV stations that are going out of business. As a consumer, you are at risk of losing local programming options on the dial.
What do you think? Would you pay more for cable for local news?