Cultivate your Niche, Survival Tips for our Consumed to Thrifty Times

If you are in business right now and think you can survive only by trying to make a buck any way you can and trying to be all things to all people, you might have lost your soul and worse could be going the way of the dinosaurs, towards extinction.

One of the things I got from Joi Ito's presentation on the Sharing Economy (Japan Society, November 20) is that in our digital times as people are bombarded with messages and faced with an embarrassment of choices, we have to stand for something, have a strong identity that others can understand and relate to...