DailyCandy Aspires to Book-ness
I remember reading DailyCandy for research when I worked in design-oriented sales in NYC. Their site has definitly grown since then, becoming a trend juggernaut. Indeed, DailyCandy has joined a bevy of blogs that are now books.
Why, though, the need to consummate one's online success by such an old-school form?
It was the launch party for girly e-newsletter DailyCandy's new book, The DailyCandy Lexicon: Words That Don't Exist But Should, at the McNally Robinson bookstore-cafe in Manhattan's SoHo neighborhood. Refreshments consisted of rum cocktails and, not surprisingly, candy.
Sample entry in the book: "textual frustration: a late-night text exchange that fails to result in old-fashioned lip-locking." DailyCandy staffers told me that about half the entries in the book are wholly original, and the other half are sourced from "Lexicon"-themed DailyCandy e-mails from over the years.
The party was mostly full of DailyCandy's own sundress-clad legions--the company employs about 60 people--and their friends. Fellow blog folk were few and far between, though a handful of people from nearby new-media companies like Flavorpill and Gawker showed up. So did Bob Pittman, the MTV executive turned AOL executive turned Pilot Group chief, whose investment firm owns a majority stake in DailyCandy. (Regrettably, Pittman left before I had a chance to ask him about his reported foray into the tequila business.)
I also didn't get a good answer to this question: Why is there such an impulse to turn a blog (or, in DailyCandy's case, an online newsletter) into a book?