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the difference between affiliate marketing and advertising
matte | May 29, 2008 at 01:13 amby
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My comment on affiliate marketing
I have written here before on the topic of online merchants and their perception of the role of affiliates.
Even today, I received an email from a large insurance group with the subject line “Advertising Enquiry” and the body of the email talked about inviting me to join their pay-per-sale affiliate program.
Advertising is about creating awareness. It is about branding. It is about getting your logo seen. Affilate marketing is about relationships.