The Duel: Which is better for job search - Facebook vs. Linkedin
Facebook vs. Linkedin - Which is better for your job search? You'll see that they are both good, but for different reasons. While both platforms can help a job seeker with Online Reputation Management and Social Branding, Linkedin has specific strengths and weaknesses, and Facebook has certain strengths and weaknesses.
Just don't fool yourself, Facebook isn't just for kids and games...Facebook is serious stuff, with a demographic in the same age range as the hiring managers you are trying to reach. In fact, I've just seen reports that there are more grandparents on Facebook than students...go figure!
Which is better for your job search, Facebook or Linkedin?
The case for Linkedin:
- Linkedin allows you to build a massive network, and allows you to limited contact with any other user directly through its InMail feature
- You see 3 degrees of separation
- Linkedin has a widget that allows you to superimpose your network over Monster and CareerBuilder ads – so you can reach line managers and bypass HR.
- Linkedin has a similar widget to superimpose mini profiles over Outlook emails
- The Linkedin Answers is a great way to find your audience, and participate in discussions
The case for Facebook:
- Facebook is built for better communication within Facebook. It’s easy to stay in contact with your network without jumping to outside email apps
- On Facebook, you can directly email most members, even if you aren’t connected to them
- Facebook has thousands of customizable apps, allowing recommendations, 2nd degree of separation, CRM like features, business cards
- Facebook has customizable control to allow (or block) access to your information by group or individual (so you can block all your job search information from people within your company)
- Facebook has viral messaging features, which is great for spreading the word
- Facebook is excellent in blog integration, photo sharing and tagging, video sharing, and groups. Facebook integrates well with Flickr & YouTube
- 350 million members and growing…fast. It’s 6x the size of Linkedin