Entenmanns Deletes Crass Casey Anthony #notguilty Tweet
Entenmanns Takes Advantage of #notguilty Trend
The Casey Anthony verdict drew immediate attention across all media, and Twitter was absolutely flooded with reactions. Some well-meaning brand managers stepped into the fray, hoping to use the emerging #notguilty hashtag to draw attention to products that, by definition, have nothing to do with the Casey Anthony trial.
Entenmann's tweeted, "Who's #notguilty about eating all the tasty treats they want?!". The company quickly deleted their tweet, but it was too late. The Entenmanns tweet was screen-capped and reposted.
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Entenmanns tried to explain it away:
Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first.
We are not alone in not believing for a second that Entenmanns just plucked #notguilty out of thin air. You can see the tweet below, as captured by Tyler Oakley.