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Facebook overtakes MySpace globally

by kferaday | June 24, 2008 at 09:15 am | 213 views | add comment

The challenge for both Facebook and MySpace will be to find new ways to attract new users. For Facebook this challenge may be more important as they move attempt to move into the corporate market. They have had limited success (Serena software being their biggest reference to date) in the business world, and with Google positioning Google App engine squarely against them, Facebook have alot to prove (Is Facebook a PaaS contender?).

Their biggest competitive advantage may be their user base. This is particularly true in the social software space where profiles are essential to social networking. Recently Jive Software, a leading social software platform for corporations, announced that they are adding the ability to add Facebook into an enterprise profile. Facebook will also be helped in the corporate market by their global reach.

New figures from metrics firm comScore show that, in May, the battle of the social-networking sites may have gained a new front-runner: Facebook appears to have surpassed long-time rival MySpace in worldwide unique visitors for the first time. ComScore representatives said that Facebook's lead began in April, when the site passed MySpace by a hair, and widened in May.

Facebook, according to comScore, pulled in 123.9 million unique visitors in the month of May, beating MySpace's 114.6 million, and 50.6 billion page views, compared to MySpace's 45.4 billion.