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Facebook Sponsored Stories: User Posts Turned Into Advertisements
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by NowPublic Staff | January 26, 2011 at 04:33 pm
207 views | 10 Recommendations | 2 comments
Facebook Sponsored Stories: Takes Your Positive Comments About A Brand And Turns Them Into Ads For That Brand - Marketing Managers Shiver With Delight
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It is ingenious and somewhat startling at the same time - Facebook has launched a new feature called Facebook Sponsored Stories
Facebook Sponsored stories take a Facebooks users positive comments about a product and service and turn that user comment into a "sponsored story" that their friends can see. There is no opt out feature for sponsored stories.
Sponsored Stories” can be built around user interactions with a brand’s applications, likes, location check-ins and page posts. Sponsored Stories are the same type of content that already appears in the main News Feed, only now brands have a way of making sure they’re visible, with promotion to a placement on the right side of the page.
Facebook said Sponsored Stories would not increase the ad load on the site. Instead, they will displace ad messages that are purely promotional copy in favor of ads that report on user actions.
“It’s about taking the word of mouth recommendations and endorsements that are happening across Facebook every day and increasing the distribution of those,” said Jim Squires, a product marketing lead at Facebook.
Clearly, this part of Facebook trying to provide social relevancy - connecting Facebook users to Adverstisers - exactly how this will be received by the Facebook community remains to be seen.
Judging by the comments some marketing types are all a quiver over the sponsored stories feature while the average users is reserving judgment
- Bernardo Caffe I certainly see the benefit for advertisers... but what is the benefit for users?Yesterday at 11:19am ·
2 peopleLoading... ·
Shredward Quinn Do users get a cut for sharing brands with their friends?Yesterday at 12:50pm ·
Michelle Manire I like it.Yesterday at 2:43pm ·
Michelle Manire When is this available?Yesterday at 2:43pm ·
Dan Beihoff I suggest giving users the power to turn this feature off.
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Most RecentMost Recommended Comments (2)
at 16:54 on January 26th, 2011
Will this new feature ignore visibility settings? In other words, will you still see my (inadvertent) Starbucks ad if you've either blocked my updates from appearing in your feed, or if one or the other of us has blocked the other from posting on each other's wall?
These are the sorts of things that Facebook tends to miss in product rollouts and (airquotes) testing.
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Krysta Jones (not verified)at 13:33 on February 15th, 2011
I don't think this is a good idea. And neither do any of my friends. There is some feedback from Facebook users. IT IS A BAD IDEA!