Feeling Red

In my case, I was going to purchase an iPod Shuffle for use during my outdoor activities. Given that I was going to purchase one anyway, I elected to "vote with my money" and make an active choice that would result in a few dollars going to the PRODUCT (RED) cause that they otherwise wouldn't have received.

While I don't know if my sending a few dollars directly to someone in Africa would actually could make any kind of difference on any kind of sustainable scale -- assuming there was some front for collecting and distributing micropayments like those generated from individual sales of (PRODUCT) RED branded products -- it is my belief that the funds generated by the (PRODUCT) RED campaign ultimately will help, and likely on a broad, sustainable scale.

Filling someone's stomach with food for a few weeks from the equivalent of the proceeds of my purchase is a great thing, but I think I'd rather see broader improvements in the overall situation in Africa, and this product branding path -- though not likely entirely altruistic -- does seem to bear some fruit for the African continent that might otherwise have been missed.