First CarbonFree® Mobile Phone

Photos

Motorola Renew MOTO W233 cellphone

see larger image

uploaded by con10t

Motorola has teamed up with Carbonfund.org to battle electronic product waste by its early 2009 release of the world's first climate change aware cellphone, the Renew MOTO W233.

This environmentally designed consumer product earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment, according to Carbonfund's website.

The ailing tech giant Morotola is appealing to the eco-friendly consumer by its attempt to minimize carbon footprints of mobile phone. Features include:

• A casing made of 100% recycled water bottles.
• Partnership with Carbonfund.org offseting the phone's energy footprint by investing in renewable energy and reforestation.
• Postage-paid recycling envelope in the box to return it or a previous mobile phone at the product's life cycle end.
• Reduced product packaging uses 22% less material.
• Phone manual printed on post-consumer recycled paper, soy-based inks.

It is yet to be seen if this is a marketing ploy, an effective strategy to fight e-waste or both? Nevertheless Motorola has taken an important first step in the right direct for the mobile communication industry.