'First Love' or 'Revolution'...Sounds like Wine to You?

In the never ending struggle to stand out from the crowd, winemakers or should I say wine marketers are always seeking a new (fresh?) angle.
Animals were big for a while, now Australian brands are going for the counterculture symbols with  Revolution Shiraz (any John Lennon or Che/Benicio Del Toro link?) and the Love is in the Air groove with First Love country frolicking theme.