Fortune 100 CEOs Snub Social Media
Social media: is it for the pros, or for the proles?
According to a study conducted by UberCeo.com, Fortune 100 CEOs are at the other end of the list when it comes to the currency of retweets, Facebook friends, blog posts, and Linked connections.
The study found that 13 Fortune 200 CEOs have a LinkedIn account, three of whom have over ten connections (but due to being in the technology field). None of the CEOs have a blog, and 81 percent do not have a personal Facebook page.
The fatal blow? Only two Fortune 100 CEOs use Twitter, the least used service on the list.
According to UberCEO.com editor Sharon Barclay, this comes as a huge surprise.
"It's shocking that the top CEOs can appear to be so disconnected from the way their own customers are communicating. They're giving the impression that they're disconnected, disengaged and disinterested," said Sharon Barclay, editor at UberCEO.com.
We see it another way. More specifically: what were you expecting?
What CEO in their right mind, who doubtless is already known and can be found by anyone they would actually care to be known and be found by, with days of overlapping appointments, emails, projects, events, meetings, flights, presentations, Blackberry alerts, voicemails, and countless additional unsolicited requests--would voluntarily, as in of their own free will, as in not at gunpoint, sign up for something that will only guarantee more emails, appointments, voicemails, alerts, and countless additional unsolicited requests from anyone they would actually care not to be know or found by?
Just the thought gives us a headache, too.