Truemors
is reporting from
Member
NP Rank:
NP Rank:
Fortune 500 Takes Over BlogWorld
Share: 
by mtippett | September 18, 2008 at 10:50 am
132 views | 0 Recommendations | 1 comment
This doesn't surprise me but it's interesting to see the stats on this.
Featured speakers at the pre-show event on September 19 include:
- John Andrews, Senior Marketing Manager - Emerging Media at Walmart
- Michael Brito, Social Media Evangelist at Intel
- Hilary Weber, Director, Internet Marketing Services at Kaiser Permanente
- Michael E. Rubin, Vice President of Community at The Blog Council
Despite the radical misnomer that blogs carry, there’s no doubt that blogs are serious business. Recent studies have indicated that 15% of Fortune 500 companies communicate with consumers via blogs and that larger companies are more likely to be using blogs than their smaller counterparts. Blogs can be found at nearly one-third (32%) of the Fortune 50, 16% of the Fortune 201-250 and only 2% of the Fortune 451-500.
What is NowPublic?
NowPublic lets people work together to cover news events around the world.
Most RecentMost Recommended Comments (1)
at 18:31 on October 15th, 2008
The fact remains that if only 15% of corporate CEOs communicate through blogs, the other 85% are not automatically clueless Neanderthals. Some social media evangelists would argue that this is a critical communications channel for all CEOs. One size does not fit all. However, companies would do well to understand social media, the concept that the news media are becoming "disintermediated" in a way that lets individuals select the content of their own -- as Nicholas Negroponte has put it -- "Daily Me."
Too many people have latched onto social media as some panacea. The first thing companies need to do is communicate effectively and transparently -- even if they use traditional channels. There are still many workers who prefer to take home a company newsletter printed on paper than to sit tethered to a PC watching a CEO's web stream. Once you can communicate honestly and clearly, then you can decide how to shape that content to take advantage of important new channels like blogs or podcasts, or video podcasts.