Four Things to Focus on to Improve Your Ecommerce Store Brand
When you rely on Ecommerce to sell your product, it is extremely important that you build your brand online. Your customers and potential customers will have an experience through your website, your advertising, and your online presence, much as customers at a brick-and-mortar store have their experience on the sales floor. By focusing on social media comments, customer reviews, video, and marketplace and content syndication, you can maximize your ability to improve your store brand and grow your ecommerce business.
Social Media Comments
Social media isn't just for socializing. If you can learn how to get customers engaged and discussing your product, you are essentially getting free advertising while growing your brand online. Be proactive and post more than just one-line comments about new products. Tell stories, ask questions, share news about something related to your product, and solicit discussion from people who are reading your posts. Next, when you read the comments, answer them in a positive manner and further the discussion. Being engaged in what your customers are saying, especially what they are saying about your product, will improve the experience for buyers and potential buyers.
It may seem scary to actually solicit customer reviews, but if you realize that your customers will review your product either on your site or elsewhere, it makes sense that you show your passion for customer service by asking them to tell you what they think of your product or service. Be careful not to spam your customers with repeated requests, but an email asking them to post what they thought of your product is an appropriate gesture. A write a review button on the website can also solicit reviews from your customers. The next step is the most important: respond to all reviews. Thank the customer for both positive and negative comments, and honestly try to resolve all issues to the customers satisfaction. This responsiveness publicly shows your passion for customer service and will contribute to a positive image for your brand.
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