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Getty Images and Flickr Photos: an unlikely partnership?
Reports on the possible joint venture of Getty Images and Flickr photos make all wonder on how to make money in social media
Making Money With Social Media: Getty Images Plans To Build Business On Flickr Photos Jul 9th, 2008 | By James Lewin |An article in the New York Times today looks at how Getty Images plans to build a new business, based on licensing imges from social photo-sharing site Flickr:
Yahoo and Getty Images said Tuesday that they have entered into a partnership under which Getty editors will comb Flickr in search of interesting images. They will then invite photographers to participate in the program and ensure that their images have the proper releases to be licensed legally. Those who are included in the program will get paid at the same rates that Getty pays photographers who are under contract with the company.
Mr. Klein said that Getty charges on average between $500 and $600 for “rights managed” images, which are used by a customer exclusively for a period of time. Photographers get between 30 percent and 40 percent of that. The company charges on average of $250 for non-exclusive use of images and gives photographers a 20 percent cut of that, Mr. Klein said.
Getty’s plan, if it proves successful, could provide a model for others building businesses based on social media: act as filters to identify marketable content, and then handle the licensing.
“We believe that Flickr will be an important addition to the mix that we have,” said Jonathan Klein, co-founder and chief executive of Getty Images. “Because the imagery is not shot for commercial services, there is more authenticity. Advertisers are looking for authenticity.”
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July 9, 2008 at 11:25 am by rahul, 240 views, 3 comments
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soleclaw23
Burlington, Massachusetts, United States




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Comments (3)
at 11:45 on July 9th, 2008
Getty has used online photo communities as a sort of audition space before, but if you want to really make money via Getty, you have to be willing to either travel or organize art-directed shoots, all at your own expense, with no guarantee of your work even selling. It's serious business, with intense competition as stock photography eats up more and more of the photojournalism market, and one won't get far with Getty using snapshots. (And I'm a huge fan of snapshot photography, having cut my teeth on Lomo)
at 11:58 on July 9th, 2008
I think that more businesses are learning that the free ride from contributors is about over. This will be interesting to watch.
at 12:06 on July 9th, 2008
rahul, I like this story. It's good stuff.