Glencore: Superinjunction Law Firm on Preemptive Strike
Law Firm seeks to Muzzle Journalists after Glencore's Failed IPO
Glencore's unsuccessful IPO has thrust them into the limelight, and its reclusive board is not happy about it. The problem with an IPO for privacy-hungry board members is that the P stands for "public". What's a company to do? Well, if you're in the UK, simply arrange a superinjunction to ban the press from talking about you, or from talking about talking about you.
That is precisely what Glencore did. Glencore hired superinjunction-happy "reputation management experts" Schillings to send out preemptive cease-and-desist letters to journalists, citing spurious "security risks" if Glencore's board members were scrutinized.
Glencore caught the public eye for perhaps the first time when the commodities trading firm's IPO failed to breach its strike price, and this was the London Stock Exchange's largest-ever IPO. Natually, financial journalists will want to know why.
We can't think of a better way to get the media to focus on a failed company with more hawklike intensity than telling them not to do so. If we tell you not to picture an elephant, what's the first thing you think of?
Do superinjuctions work in the internet age? How about asking a certain Ryan Giggs? Take heart, Glencore: nobody on your board is that famous yet, but journalists will be forgiven for wondering why you were so quick to hire Schillings.