Glu Mobile Partners with Best-Selling Author James Frey

Unique collaboration to publish original content as mobile games and novels
A leading global publisher of 3D Social Mobile games for smartphone and tablet devices, today announced a partnership with Full Fathom Five, the publishing company of best-selling author James Frey, for a groundbreaking transmedia collaboration. James Frey and Full Fathom Five will work closely with Glu on the creation of a minimum of four original story ideas during the initial two-year term of the agreement, which will be brought to life in different media, including being written as action-adventure novels and developed into mobile games. 

"We are thrilled to announce this groundbreaking partnership with James and Full Fathom Five," said Niccolo de Masi, CEO of Glu. "Glu and James Frey have a shared vision for the future of mobile and transmedia digital entertainment. We look forward to developing compelling original content which will be published across different media.  Properties will begin as novels and games on smartphones and tablets, with potential expansions for the most successful creations into television and film." 

Glu demonstrates its ongoing commitment to providing exceptional 3D Social Mobile gaming experiences to players through this partnership. The first of its kind, Glu and Full Fathom Five will create transmedia content that fans can enjoy as both Social Mobile games and as novels. 

Full Fathom Five has already experienced success in transmedia collaboration with I Am Number Four, a #1 New York Times bestseller for 7 weeks, which was produced into a film by Dreamworks and Disney released earlier this year and grossed $128 million worldwide.  Mr. Frey has written three other #1 bestsellers and has 10 million books in print. His work is published in 39 languages. 

"I'm thrilled to be working with Glu, an incredible company that makes incredible games. Partnerships like this one are going to be a big part of the future of storytelling and gaming," said Frey.
http://bit.ly/iZMLPc