Google Caffeine: Google Changes Search Engine Algorythm
Google Caffeine has launched in test mode. Google revealed their new search engine development today, codenamed "Caffeine." A major change is the engine's ability to use different verb forms. If you're an SEO person, check your web properties against the link above- you may need to make changes of your own.
In a blog posting late Monday, Google Inc. says the new engine, code-named "Caffeine," will be faster, more accurate and more comprehensive.
Google is opening up an online preview for web developers and power searchers to give feedback on Caffeine. For now, although the new website looks the same as the current search engine and it would be hard for regular users to notice the change, Caffeine ranks results differently, and can therefore have a huge impact on businesses that rely on Google results to bring in traffic. It is expected that SEO specialists are going to have to learn the new formula to Pagerank to keep themselves at the top.
It is interesting that the public testing of Caffeine was announced two weeks after Microsoft Corp. replaced Yahoo Inc's search engine with Bing, one of Google's main competitors. When asked the question, is Google giving itself a makeover in response to Bing, Matt Cutts, a Google software engineer answered on his blog,
"I love competition in search and want lots of it, but this change has been in the works for months."
If you feel like providing Google your valuable feedback, you can easily do so by clicking at the "Dissatisfied? Help us improve" link at the bottom of the page.