Tech & Biz

Google Debuts Google Instant: Google Instant Bob Dylan Video Demo

by NowPublic Staff | September 8, 2010 at 10:07 am

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Google Unveils Google Instant - Google Demonsrates Google Instant Using Bob Dylan Song And Video

Google debuted a new product called Google Instant which streams results onto computer screens as the user begins typing - thereby eliminating the need for hitting the pesky Enter key, according to the San Jose Mercury News

Google calls Google Instant a "fundamental shift' in the way people conduct internet search.

We're really trying to make sure we have search as fast and as efficient as possible," Marissa Mayer, Google's vice president of search products and user experience, said in an announcement at the San Francisco Museum of Modern Art. "It's really providing results in real time before you have the opportunity to type your query."

Google will debut Google Instant Wednesday afternoon in the United States and roll it out to other countries over the next week.

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Jordan Yerman

at 10:31 on September 8th, 2010

So, instead of doing one search based on a complete term, Google is doing a new search when each character is added.

Every query becomes exponentially more expensive, though users probably won't notice any lag time: slow-loading Javascript elements will be more evident, though.

(Google says they're solving the problem with "creative caching", but they'll need to store more cache than Jay-Z's couch)

ferdeline

at 11:00 on September 8th, 2010

What is going to be the impact for advertisers? Many pay per impression -- not per click -- so presumably, advertising revenue is going to increase for Google? But at what expense? Is Google going to become a less effective way for businesses to attract customers.